Privacy policy

Last updated: October 16, 2026

This Privacy Policy describes how Kyusha Factory ApS ("Kyusha Factory", "we", "us" or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from kyushafactory.com (the "Site"), or otherwise communicate with us about the Site (together, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor or another individual whose information we have collected under this Privacy Policy.

Who We Are

Kyusha Factory ApS is the data controller for the personal information described in this Privacy Policy, unless stated otherwise below.

Kyusha Factory ApS, Elsdyrvej 3, 4623 Lille Skensved, Denmark. CVR no. 44965097. Email: kf@kyushafactory.com. Phone: +45 20 40 42 39.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, security questions and other information used for account security purposes.
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising. We use your personal information for marketing, for example to send you our newsletter and to show you ads for our products.
- Newsletter and other marketing emails or text messages: we only send these if you have signed up, or, if you have bought from us, about similar products of our own, as allowed by Danish marketing law. You can unsubscribe at any time with the link in every email. The legal basis is your consent (Art. 6 (1) (a) GDPR), or, for similar products to existing customers, our legitimate interest in telling our customers about our products (Art. 6 (1) (f) GDPR).
- Ads based on cookies, pixels or similar technologies on our Site (Google Ads, Meta, TikTok, Printful): we only use these if you accept them in our cookie banner. The legal basis is your consent (Art. 6 (1) (a) GDPR and the Danish cookie rules). You can withdraw your consent at any time, as described under "Cookie Consent and How to Withdraw It".
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
Communicating with You and Service Improvement. We use your personal information to provide you with customer support and to improve our Services. If you are an EEA resident, the legal basis is our legitimate interest in being responsive to you, providing effective services and maintaining our business relationship with you (Art. 6 (1) (f) GDPR). Where we use cookies or similar technologies for analytics, we only do so with your consent, as described under "Cookies".

Cookies

Like many websites, we use cookies, pixels and similar technologies ("Cookies") on our Site. Some Cookies are strictly necessary to run our store, for example to keep your cart, remember your country and currency, keep the Site secure and process checkout. These are used without consent.

All other Cookies, including analytics and advertising Cookies, are only used if you accept them in our cookie banner, either by clicking "Accept" or by switching on a category under "Manage preferences". If you click "Decline", we only use strictly necessary Cookies. The legal basis for non-essential Cookies is your consent (Art. 6 (1) (a) GDPR and the Danish cookie rules). You can find more about the Cookies Shopify uses to power our store at https://www.shopify.com/legal/cookies. The Cookies used on our Site are listed below under "Cookies Used on Our Site".

You can also delete or block Cookies in your browser settings. If you block strictly necessary Cookies, parts of the Site, such as the cart and checkout, may not work.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

Cookie Consent and How to Withdraw It

When you first visit our Site from the EU/EEA or the UK, we show a cookie banner. You can accept all Cookies, decline all non-essential Cookies, or choose individual categories (Personalization, Marketing, Analytics) under "Manage preferences". All non-essential categories are switched off until you switch them on.

You can change your choice or withdraw your consent at any time, just as easily as you gave it: click "Cookie settings" at the bottom of any page and choose "Decline all", or switch off the categories you no longer want and click "Save my choices". After that, no new information is sent to the partners concerned. Withdrawing consent does not affect processing that took place before you withdrew it (Art. 7 (3) GDPR). Cookies already stored in your browser can be deleted in your browser settings.

We remember your choice so that we do not ask you on every visit. We will ask you again after no more than 12 months, or sooner if we make important changes to how we use Cookies.

Analytics and Advertising Partners

If you consent, the partners below receive information about your use of our Site, such as pages and products viewed, items added to your cart, checkout steps and purchases (including order value), together with information about your device and browser, your IP address and the identifiers stored in their Cookies. When you place an order, some partners may also receive your email address or phone number in coded (hashed) form, so they can match the purchase to an ad. Google tags, the Meta Pixel, the TikTok Pixel, the Printful pixel and the Judge.me pixel are not loaded at all until you give your consent.

Google Analytics 4 (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), Analytics. Helps us understand how visitors use our Site. Google processes this data on our behalf. Privacy policy: https://policies.google.com/privacy
Google Ads (Google Ireland Limited), Marketing. Measures how our Google ads perform and lets us show our ads to people who have visited our Site. Google uses this data as an independent controller. Privacy policy: https://policies.google.com/privacy. How Google uses data from sites that use its services: https://policies.google.com/technologies/partner-sites
Meta Pixel (Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland), Analytics and Marketing. Measures how our ads on Facebook and Instagram perform and lets us show relevant ads to visitors of our Site. We and Meta are joint controllers for collecting this data on our Site and sending it to Meta (Art. 26 GDPR). We have agreed with Meta that we are responsible for obtaining your consent and informing you, and that Meta is responsible for handling your rights (such as access and deletion) for the data Meta stores afterwards. You can contact either of us. What Meta does with the data after it receives it is Meta's responsibility. Joint controller agreement: https://www.facebook.com/legal/controller_addendum. Privacy policy: https://www.facebook.com/privacy/policy
TikTok Pixel (TikTok Technology Limited, 10 Earlsfort Terrace, Dublin 2, D02 T380, Ireland), Analytics and Marketing. Measures how our ads on TikTok perform and lets us show relevant ads to visitors of our Site. We and TikTok are joint controllers for collecting this data on our Site and sending it to TikTok. We are responsible for obtaining your consent and informing you; TikTok is responsible for handling your rights for the data TikTok stores afterwards, and uses that data for its own advertising purposes as an independent controller. Privacy policy: https://www.tiktok.com/legal/page/eea/privacy-policy/en
Printful (Printful, Inc., USA), Analytics and Marketing. Printful produces and ships our products (see "Service Providers" below). If you consent, Printful's app on our Site also receives information about the products you view and buy, which Printful uses for measurement and marketing. Privacy policy: https://www.printful.com/policies/privacy
Judge.me (Judge.me Ltd, c/o Buckworths, 1–3 Worship Street, London EC2A 2AB, United Kingdom), Analytics. If you consent, Judge.me receives information about how the review widgets on our Site are viewed and used. See also "Product Reviews" below. Privacy policy: https://judge.me/privacy

Product Reviews

We use Judge.me to collect and show product reviews. After a purchase, Judge.me may send you one email on our behalf inviting you to review the product you bought. This email contains no advertising, and if you tell us you do not want these emails, we will not send them. If you write a review, Judge.me processes your name, email address, order reference, rating, review text and any photos or videos you upload, and your review is shown publicly on our Site with your name as you enter it. Reviews may also appear in Google Shopping, Google Search and Shopify's Shop app. Judge.me processes this data on our behalf. The legal basis is our legitimate interest in showing honest customer feedback (Art. 6 (1) (f) GDPR). You can ask us to remove your review at any time.

Service Providers

We use service providers who process personal information on our behalf and under our instructions (data processors), including:

Shopify (Shopify International Limited, Ireland): runs our online store, checkout and customer accounts.
Printful (Printful, Inc., USA, and its affiliates): produces and ships your order and receives your name, shipping address, email and phone number for that purpose.
Judge.me (Judge.me Ltd, United Kingdom): product reviews, as described above.
Google (Google Ireland Limited): Google Analytics, as described above.
Instafeed by Mintt Studio (Portugal): a technical add-on for showing Instagram posts on our Site. Your browser loads it from Mintt Studio's servers, so they receive your IP address and basic browser information. Instafeed does not set Cookies.
Payment providers and shipping carriers, to process your payment and deliver your order.

Cookies Used on Our Site

The lifetimes below are the maximum set by each provider. Your browser may delete Cookies earlier; for example, Chrome limits Cookies to 400 days and Safari may delete some Cookies after 7 days.

Strictly necessary (always on)

_shopify_essential (Shopify): store session, checkout, your cookie choice and security. 1 year
cart (Shopify): the contents of your cart. 2 weeks
cart_currency (Shopify): the currency of your cart. 2 weeks
localization (Shopify): your country and currency. 1 year
_shop_app_essential (Shopify, set on shop.app): makes Shop Pay and Shop work. 1 year
Local storage theme:popup-appeared and theme:recently-viewed-products (our shop theme): remembers that the newsletter pop-up was shown and which products you recently viewed. Stays in your browser and is not sent to anyone. Until you clear your browser data
Other Shopify Cookies used only in specific situations (for example discount codes or Shop Pay login) are listed at https://www.shopify.com/legal/cookies

Personalization (only with consent)

None at the moment.

Analytics (only with consent)

_shopify_analytics (Shopify): store statistics. 1 year
_ga (Google Analytics): tells visitors apart. 2 years
_ga_<ID> (Google Analytics, for example _ga_ZCB7PLLNJT): keeps track of your session. 2 years

Marketing (only with consent)

_shopify_marketing (Shopify): marketing and ad measurement. 1 year
_gcl_au (Google Ads): measures ad results. 90 days
_gcl_aw (Google Ads, only if you arrive from a Google ad): remembers the ad click. 90 days
IDE (Google, set on doubleclick.net): shows and measures ads. 13 months
_fbp (Meta): recognises your browser for ad measurement. 90 days
_fbc (Meta, only if you arrive from a Facebook or Instagram ad): remembers the ad click. 90 days
fr (Meta, set on facebook.com): shows and measures ads. 90 days
_ttp (TikTok, set on our domain and on tiktok.com): ad measurement and relevant ads. 13 months from last use
ttcsid, ttcsid_<pixel ID> (TikTok): ad measurement. 13 months from last use
ttclid (TikTok, only if you arrive from a TikTok ad): remembers the ad click. 13 months from last use

Some partners also store a small amount of similar information in your browser's local storage (for example Google _gcl_ls). It is only used when you have consented to the category concerned.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information Commercial information such as order information, shopping information and customer support information Internet or other similar network activity, such as Usage Data Geolocation data such as locations determined by an IP address or other technical measures	Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers) Business and marketing partners Affiliates

Category of Personal Information	Categories of Recipients
Identifiers such as name, e-mail address and phone number	Business and marketing partners
Commercial information such as records of products or services purchased	Business and marketing partners
Usage Data	Business and marketing partners

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

We keep your personal information only for as long as we need it:

Orders, invoices and accounting records: 5 years from the end of the financial year, as required by the Danish Bookkeeping Act.
Customer account: until you delete your account or ask us to delete it, apart from the order records above.
Newsletter: until you unsubscribe.
Customer support messages: up to 2 years after the case is closed.
Product reviews: as long as the review is shown, or until you ask us to remove it.
Cookies: as listed under "Cookies Used on Our Site".

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
Right to Delete: You may have a right to request that we delete personal information we maintain about you.
Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Right to Object: Where we use your personal information based on our legitimate interests, you can object at any time on grounds relating to your particular situation. You can always object to the use of your personal information for direct marketing, and we will then stop (Art. 21 GDPR).
Withdrawal of Consent: Where we rely on your consent, you can withdraw it at any time. For Cookies, use "Cookie settings" at the bottom of every page. For our newsletter, use the unsubscribe link in any email.
Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We do not make decisions about you based solely on automated processing that have legal or similarly significant effects on you.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have a complaint about how we handle your personal information, you are welcome to contact us first using the details under "Who We Are". You also have the right to complain to the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, Denmark, dt@datatilsynet.dk, www.datatilsynet.dk, or to the data protection authority in the EU/EEA country where you live. A list of EEA data protection authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

Some of our service providers and partners are located in, or process data in, countries outside the EU/EEA, in particular the United States and the United Kingdom. When we transfer personal information outside the EU/EEA, we make sure it is protected: transfers to the United Kingdom are based on the European Commission's adequacy decision; transfers to US companies certified under the EU-U.S. Data Privacy Framework are based on that framework; and other transfers are based on the European Commission's Standard Contractual Clauses (Art. 44–46 GDPR). You can ask us for more information about these safeguards.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or want to use your rights, please email us at kf@kyushafactory.com, call +45 20 40 42 39, or write to Kyusha Factory ApS, Elsdyrvej 3, 4623 Lille Skensved, Denmark.

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.

Get 10% off